Matt Beaton is owner and president of Beaton’s, Inc., a cranberry farming operation in Rochester, Mass., and owner and president of Sure-Cran Services, Inc., a provider of custom agricultural services in southeastern Massachusetts. He served 14 years on the Farm Credit East Board (2006-2020), including four years as board chair. Learn more about his path to board leadership and what he gained.

I ran three times before I was elected,” commented Matt. “Those unsuccessful candidacies were an important step in introducing myself to membership, and I valued the experience I gained.”

Matt was elected to the board in 2006 and subsequently reelected to serve membership for 14 years, with four of those years as board chair.

"It’s important to participate, contribute and lead to represent your community, yourself and your own farm,” Matt said. “Your participation ensures you’re leaving the industry in a good place for the next generation.”

He added, "I went into my board service with a focused view on cranberries, but my time on the board opened my eyes to how other industries operate. That was one of the most beneficial gains for me."

His advice to others who may be considering involvement, “Don’t hesitate. It’s probably one of the most enriching things I’ve done. It’s grown my network of knowledge and I’ve developed relationships that will last a lifetime.

“Agriculture is a selfless industry,” he continued. “You’ll be surprised by how much you bring back to your operation when you do participate."