In a webinar sponsored by Farm Credit East’s Winery Benchmarks program
, Sandra Hess, founder of DTC Wine Workshops Consulting Agency
, conducted a 2-hour workshop to discuss established methods to improve online wine marketing. This was an opportunity for attendees to fine-tune their marketing strategy with guidance from a consultant who has developed, prior to social distancing, winning strategies to improve virtual connections with customers. The materials from this webinar were for a live audience only.
Subsequent 2020 programs of this nature will be exclusively for Farm Credit East’s Success Strategies: Winery Benchmark and wine trail study participants.
Contact your Farm Credit East branch office
to learn more about the winery benchmarks program and how you can participate in future programming.