Unlike many sectors of the agricultural economy, nursery and ornamental greenhouse production tends to be influenced primarily by the state of the general U.S. economy – particularly housing markets and consumer spending. Charlie Hall discusses how the continued good performance of the overall economy is positive for the green industry heading into 2020.
All in all, 2016 was another reasonably good year for most Northeast greenhouse and nursery growers, and 2017 should be even a little bit better, provided the all-important weather cooperates. The industry also has some emerging trends for production and marketing.
Though the spring of 2016 proved to be a challenge for some Northeast greenhouse growers, the industry is on solid footing heading into 2017. While there is optimism for another good year ahead, the greenhouse sector faces risks in factors like weather and the health of the general economy.
Margins for many greenhouse crops can be thin and growing the right plants to meet market demand in an efficient timely manner is key. Though energy may be the first area that comes to mind when many growers hear the word “efficiency,” streamlining a greenhouse operation can also mean investing in the right talent, equipment and management systems to maximize the return for each dollar invested.