Different sectors of the fruit industry had highs and lows in 2020. Apples showed a smaller crop than usual, but cranberries did well due to increased retail juice sales. The wine and craft beverage sector was hit hard early in 2020 due to COVID-19 restrictions, but bounced back with the availability of online ordering and curbside pickup.
In the financial world, your cash position is referred to as liquidity, i.e. your ability to pay your bills. Liquidity is important to any agricultural business, yet it may have a heightened significance depending on what you produce, how long it takes you to produce it and how it’s sold or marketed.
LaJoie Growers, LLC, started growing beets in 2006 and were impressed with how the vegetable thrived in Maine’s cool climate. One test kitchen and many trials later, this family has turned the ordinary vegetable into a unique value-added product.
One of the challenges in discussing and measuring agritourism is defining it. Are all farm-based retail operations considered “agritourism,” or merely those which offer farm experiences beyond simply purchasing farm products? The boundaries of agritourism activities remains difficult and are discussed further in this article.