Ag businesses’s commitment to providing local communities with access to fresh food during the COVID-19 pandemic hasn’t faltered. Learn how some ag retail business are adapting to the current environment to service their customers and communities.
LaJoie Growers, LLC, started growing beets in 2006 and were impressed with how the vegetable thrived in Maine’s cool climate. One test kitchen and many trials later, this family has turned the ordinary vegetable into a unique value-added product.
Apple marketers, and their grower and packer suppliers, are entering a new world where their ability to add value for their retail customers will determine which companies survive, and which disappear. Desmond O’Rourke, President of Belrose, Inc., provides insight on the changing external environment, food retail and industry structure of the apple industry.
One of the challenges in discussing and measuring agritourism is defining it. Are all farm-based retail operations considered “agritourism,” or merely those which offer farm experiences beyond simply purchasing farm products? The boundaries of agritourism activities remains difficult and are discussed further in this article.