Ag Industry Trends & Outlooks

While the broader economy is shifting sideways, opportunities remain strong for green industry producers who stay nimble, informed and ready to adapt. In a recent Farm Credit East webinar, Texas A&M’s Dr. Charlie Hall covered what’s ahead for the green industry in 2026. From fluctuating housing markets to rising input costs and evolving consumer behavior, this year is shaping up to be one of cautious optimism for the greenhouse, nursery and landscaping sectors.

Farm Credit East and Horizon Farm Credit hosted Texas A&M's Dr. Charlie Hall for a review of the green industry's operational and financial performance in 2025 and an outlook for 2026. Topics included the growth pattern of the economy, supply chain, labor availability, input cost increases, inflationary pressures and consumer spending.

In this month’s Knowledge Exchange Partner article, 2026 Green Industry Outlook, Dr. Charlie Hall of Texas A&M University offers a comprehensive assessment of the sector’s recent performance and emerging trends. As 2026 begins, the green industry is balancing cautious optimism with ongoing structural challenges. Although 2025 introduced significant uncertainty, the year ahead holds meaningful opportunities for firms that have adapted to shifting market conditions and positioned themselves for sustainable, long‑term growth.