Maple Industry Outlook: Key Trends Shaping 2026

After another year of strong maple production, producers are heading into 2026 facing a mix of opportunity and uncertainty. Expanding supply, evolving consumer channels, and ongoing cost pressures are reshaping the maple marketplace. In a recent Farm Credit East webinar, University of Vermont Extension Associate Professor Mark Cannella recapped 2025 — and what it means for producers planning ahead. The following highlights key trends and considerations shaping the maple industry outlook for 2026.

Production and Supply

In 2025, U.S. maple production and tap numbers grew, continuing the long-term growth trend the industry is experiencing. U.S. production remains around 6 million gallons with 17 million taps.

Canada still dominates global syrup supply, producing 70-75% of the world’s syrup. Quebec’s reserve has a higher amount of organic syrup than usual, raising potential concerns for organic premium decreases. Potential expansions from large U.S. producers, most of which will be organic syrup, could add to oversupply.

Markets and Sales

When looking at syrup market growth by channels in 2025, direct-to-consumer, in-person sales increased by 8-10% and online direct sales increased by 4-5%. The national large-volume sellers channel, which is estimated to move 70-80% of U.S. syrup, also increased by 7-10%. 

Quebec’s pricing system and exchange rates are key drivers for pricing with current rates creating price pressure for U.S. producers. Bulk prices in the U.S. are currently around $2.50 per pound. Many small producers are able to sell at higher direct-market prices, but the majority of U.S. syrup moves through bulk channels with tighter margins.

While syrup is currently not tariffed, many equipment and supply components for production are tariffed, influencing input costs. Another factor that could shift markets is release of the new national dietary guidelines that suggest reducing added sugars. This could impact all sweetener markets, including maple sales.

Planning for 2026

Expect tight margins to continue in 2026, so producers should be conservative with their financial planning. Factor tariff-driven equipment costs into budgeting, plan for labor needs and consider investing in automation. Watch exchange rates for bulk sales as the potential for a narrower exchange rate gap later in the year could provide better opportunities. Lastly, work to strengthen or diversify direct-to-consumer channels where possible.

To dive deeper into the above topics, review the webinar recording along with the presenter’s PowerPoint slides, or read the 2026 Maple Industry Outlook.